You will get an inside look at actionable software industry trends from Mark Thomason at IDC, learn how to make entitlement-driven growth work for your organization, and hear monetization experiences directly from Juniper Networks and Sharp Electronics Corp.

Moderated by Deb Summers, Director, Software Monetization, Thales.

9:00 BST | 10:00 CEST
Sentinel Insights: The here and now of Software Monetization
Alexander Neumann, VP Europe, Software Monetization, Thales
Mark Thomason, Research Director, Digital Business Models and Monetization, IDC

9:30 BST | 10:30 CEST
Winning at monetization: The secret to accelerated growth
Sean Eldredge, Sr. Director Business Operations, CPO – SW Transformation & Operations Team, Juniper
Mike Marshall, Director, Software Business Operations, CPO – SW Transformation & Operations Team, Juniper
Jake Fox, Vice President and Co-General Manager, Software Monetization, Thales
Manoj Tharakan, Director Product Management, Software Monetization, Thales

10:00 BST | 11:00 CEST
Sharp Electronics Corporation: Trailblazing a path to SaaS
Vince Jannelli, Associate Vice President, Software Product Management, Sharp Electronics
Karen Camara, Senior Product Manager, Sharp Electronics